Mary left the corporate world in 2000, where she had worked at a senior level in customer experience and marketing management for leading London-based visitor attractions for over 10 years.
She began her consultancy tourism career running a DMO (Destination Marketing Organisation) in Londonʼs docklands, in the days before the Olympic Games were even a twinkle in the Mayorʼs eyes. Forging a new visitor offer and brand identity for a part of London that had perception and awareness problems, Mary and her small team worked tirelessly with accommodation providers, tour guides, museums and visitor attractions, transportation and local government to bring joined-up thinking and collaborative working.
This role involved supporting suppliers with their messaging, target markets and how best to leverage intermediaries, such as travel trade and the media. The results are plain to see - east London is now a hip and happening London destination - but not all down to Mary, Susan was working there too!
Mary has also worked on numerous tourism projects over the past 13 years that have all had a common theme - destination development, business engagement and access. A consummate professional and doer, Mary prefers to be on the sharp end, bringing her wealth of experience to successfully implement projects, not create more paperwork, or write yet more strategies for the sake of tick-boxes.
Mary first worked together with Susan when the promotion of London meant travelling the Continent on a BTA bus or sponsored train (except Susan used to fly), and we endured many freezing town halls together, carrying boxes in the rain, but always managing to see the up-side and began to lay the foundations for a successful future network.
Maryʼs current projects include:
Training and development of the new London Greeters volunteer network, a part of the Global Greeters Network whereby Londonerʼs are trained and assisted with their offer of showing visitors their own neighbourhoodʼs. Perfect for visitor dispersal. www.LondonGreeters.org
Founder member of Visit Chilterns, an emerging rural tourism destination, bringing together for the first time, 160+ tourism suppliers to raise awareness of the visitor offer and to build a destination brand. Mary sits on the management board, and is working on the transformation from a network of volunteers into a # professional DMO. Mary also runs the marketing and communications, social media, and press & PR for www.VisitChilterns.co.uk
Supporting a key UK destination as they look for ways to become more self-sustaining as traditional sources of funding dry up.
Delivering business support for rural businesses to improve market access and the communication of their offer.
More marketing ideas: