Susan Briggs

After studying languages (French, German, Russian), I began my tourism industry career with a small incoming tour operator in my native Yorkshire, followed by a couple of years with a specialist study tour operators and incentive company in London. During that time I met many representatives from attractions, hotels and destinations who wanted to sell their products to me. I couldn't resist offering many of them marketing ideas, new contacts and ideas.

It didn't take long before I decided to start my own marketing consultancy (1990), helping destinations, accommodation providers and attractions to promote to a wider market and develop new revenue. Before long I had a great client list. They recommended me to others and the business grew. 

I enjoyed living in London for 20 years but was really glad when I could move back up to the Yorkshire Dales. I love discovering new places or finding unexpected hidden gems in familiar spots, creating new events and social gatherings. In my 50th year, I've set myself a challenge of doing 50 new things which have so far included learning to play the piano, running, water divining, several new crafts and learning to keep my mouth firmly closed when I really want to rant (not so committed to this one!) 

I'm a trustee of the local Community Office, school governor, trustee of the friends of Nidderdale AONB, part of the group that organises Masham Arts Festival and the Masham Sheep Fair. 

Some of the projects I've worked on in the last few years
  • Developed marketing strategies and campaigns for the private and public sector working with accommodation providers, visitor attractions, National Parks, destination partnerships, and national tourist boards.
  • Delivered training workshops and master classes for over 4500 people from the tourism industry. 
  • Internet marketing including website development, auditing, copywriting and strategy for tourist boards, VisitBritain, and smaller destinations and attractions.
  • Author of several marketing books published by Kogan Page and VisitBritain Publishing, an English guidebook published by Metro Publications, tourism industry handbook and multicultural handbook published by The Tourism Network
  • Facilitated over 100 workshops to broker and develop partnerships, offer strategic direction and industry consultation
  • Managed and developed destination partnerships in Scotland, Northern Ireland, Yorkshire, London, the East of England and the West Country
  • Developed and managed large scale events and conferences (200 pax) such as those on Sustainable Tourism and on Cultural Tourism for VisitBritain as well as The Tourism Network's own sell-out programme of networking and development events
  • Managed and acted as delivery agent for over £1million worth of ESF, RDA and SRB funded regeneration and skills development projects.


Susan also works with Mary Tebje on some projects. 

Get in touch 

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For an informal discussion about your project, call me on 01765 688178, email or follow me on twitter

Project interests

I'm particularly interested in:
    • product development & capitalising on new trends
    • celebrating local distinctiveness
    • rural and urban regeneration through tourism
    • creating new but authentic tourism experiences

More marketing ideas:

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Read the marketing blog, the how to guides and find out more about the Frugal Marketing Package