After studying languages (French, German, Russian), I began my tourism industry career with a small incoming tour operator in my native Yorkshire, followed by a couple of years with a specialist study tour operators and incentive company in London. During that time I met many representatives from attractions, hotels and destinations who wanted to sell their products to me. I couldn't resist offering many of them marketing ideas, new contacts and ideas.
It didn't take long before I decided to start my own marketing consultancy (1990), helping destinations, accommodation providers and attractions to promote to a wider market and develop new revenue. Before long I had a great client list. They recommended me to others and the business grew.
I enjoyed living in London for 20 years but was really glad when I could move back up to the Yorkshire Dales. I love discovering new places or finding unexpected hidden gems in familiar spots, creating new events and social gatherings. In my 50th year, I've set myself a challenge of doing 50 new things which have so far included learning to play the piano, running, water divining, several new crafts and learning to keep my mouth firmly closed when I really want to rant (not so committed to this one!)
I'm a trustee of the local Community Office, school governor, trustee of the friends of Nidderdale AONB, part of the group that organises Masham Arts Festival and the Masham Sheep Fair.
Some of the projects I've worked on in the last few years
Susan also works with Mary Tebje on some projects.
Get in touch
For an informal discussion about your project, call me on 01765 688178, email or follow me on twitter
I'm particularly interested in:
More marketing ideas: