Join the Tourism Network- free!
Help your business thrive. Be part of our supportive online community for tourism businesses - free!
Now's the time to join You could wait & see what happens, working on your own without any help, or you could dive in and join us right now...
There’s so much information. We're all busy and tired. The hamster wheel keeps turning.
How do you manage to take action, and actually move forward?
The answer is: mutual support, accountability, & using tools & tactics that work. Be more focused. Create more impact. That's what we try to do inside the Tourism Network community. One step at a time. Let's avoid wasting time on things that don't matter and reach goals faster. Together.
Whether you're just getting started or growing your business, we hope you'll find the right support for you, right here.
'Susan, I did what you said, and it worked!’
Imagine the power of getting help & support, not only from me & other experts but from a growing community of like-minded people?
If you want your tourism business to thrive, you're in the right place. It's free to join so you've nothing to lose! Just scroll back up and click the Request to Join button right now.
Practical & cost-effective tourism marketing for businesses & destinationsMake your job easier and increase revenue! Over the last 30 years over 80 destinations and 7500 tourism business such as accommodation and visitor attractions have benefited from my creative marketing advice, training, copywriting and publishing services.
Sensible advice that you can put into practice straight away: everything I do is based on practical experience. My aim is to help you with advice that works: to increase profits, generate higher visitor spend or visitor numbers.
Energy and enthusiasm: I focus on projects where I think I can make a real difference, putting energy and enthusiasm into finding and creating new markets and effective ways of working. I still love tourism marketing and putting my skills to work to help businesses like yours.
All my business comes through recommendations from happy clients. Every project is different. The shortest projects take just a day (such as training, running events or brainstorming new ideas) and the longest project lasted eight years.
If you need some help, fresh ideas, or a solution to a tourism marketing problem, please email Susan Briggs or call 07768 365591. I'll give you an honest assessment of whether I can help you and how, with a fixed project price so you know exactly what you're getting for your budget.
Fresh marketing ideas
Great minds don't always think alike!
No matter how well you do your job or know your business, from time to time most of us need some fresh ideas or to develop some new skills.
That's where the Tourism Network can come in. You can benefit from our marketing knowledge and special fixed price packages. Or you might like to book our tourism marketing training which we can also offer as a virtual option that you can access any time from your desk. We write books, toolkits and marketing how-to guides. We can help facilitate meetings and workshops, bringing disparate groups of people together or create new networks
Hello, I'm Susan. I love to help people like you make their business better.
I've worked in tourism marketing for well over 30 years, and in the 29 years since I started The Tourism Network marketing consultancy, I've helped over 7500 tourism businesses to attract more visitors and become more profitable. I've worked in incoming tour operating, run countless events and festivals, done B&B and have a holiday cottage so the experience I offer is always practical and cost-effective.
You need to find the shortest and most cost-effective route to success. You need to know what's worth doing and what isn't.
You need to find a way to undertake low cost marketing that doesn't take up too much time and yet still makes a difference.
Most of all, you probably want to feel more confident about your business, to be sure that you're not missing something, wasting time or money.
This is where my experience could benefit you.
I've worked with so many different types of tourism businesses I can now cut straight to the chase. I'm practical by nature.
My consultancy business has been successful, so I can now afford to focus on projects, businesses and people that feel "right". I'm doing the work that I think is most worthwhile and fulfilling.
Here's what I've done over the last 30 years:
After studying languages (French, German, Russian), and then post-graduate Chartered Institute of Marketing Diploma, I began my tourism industry career with a small incoming tour operator in my native Yorkshire, followed by a couple of years with a specialist study tour operator and incentive company in London. During that time I met many representatives from attractions, hotels and destinations who wanted to sell their products to me. I couldn't resist offering many of them marketing ideas, new contacts and ideas.
It didn't take long before I decided to start my own marketing consultancy (1990), helping destinations, accommodation providers and attractions to promote to a wider market and develop new revenue. Before long I had a great client list. They recommended me to others and the business grew.
I enjoyed living in London for almost 20 years but was really glad when I could move back up to the Yorkshire Dales. I love discovering new places or finding unexpected hidden gems in familiar spots, creating new events and social gatherings.
I'm a trustee of the local Community Office, school governor, part of the group that organises Masham Sheep Fair and involved in various other community groups. One of my current "passion projects" is Dales Discoveries, as well as the Dales Tourism Network and North York Moors Tourism Network, all of which I run on a voluntary basis.
Some of the projects I've worked on in the last few years:
Use my tourism expertise, energy, and enthusiasm to benefit your business Get in touch to find out how I can help you!
We help to market destinations and tourism businesses, from small independent companies to national organisations. We can:
We love product development, finding new markets, writing publicity material, and recommending new routes to market. It’s about getting results, not using big words and writing thick reports.
We’ve developed particular expertise in travel trade marketing, cultural and creative tourism, local distinctiveness and engaging communities so they benefit from tourism. We’re good at finding alternatives to discounting prices and helping businesses and destinations increase visitor spend. We have a detailed knowledge of internet marketing and social media.
We’ve pioneered new ways to segment and target markets and developed quirky new techniques for raising the profile of destinations. We love to spot future trends and help clients prepare for and benefit from them, before others have even realised what’s happening.
Fresh ideasI’ve worked for large and small clients, from VisitBritain, hotel chains and national museums to tiny tea rooms in hidden locations, And every time, I’ve found new ways of working, new solutions to problems.
Please get in touch if you'd like to know more about previous projects or for client references. I'm happy to work on an ad hoc or retained basis. The shortest project was completed in just 1 day and longest retainer was for 8 years!
If you're looking for more tourism marketing ideas, take a look at my other website www.TourismKnowhow.com.
You might also like to join my facebook group
The Tourism Network offers practical and entertaining tourism marketing training workshops. We target each workshop and marketing masterclass to the needs of the participants and make sure you can put what you learn into practice as soon as you've finished the workshop.
Different formats available:
Popular training topics
Who our workshops are for:
You can book tailor made courses at a venue of your choice. Some organisations use our services for in-house brainstorming, to solve particular problems or find new marketing opportunities.
Group workshops cost in the region of £750+ VAT for a one day workshop, including preparation, delivery and provision of hand-out and guidance notes. Half day workshops cost around £425 + VAT. Please note these prices are per group, and are therefore for up to 15 people. These prices do not include the cost of refreshments, venue hire or travel to and from the training venue.What participants say
"..short note to say how useful and informative the recent workshop was...".
" ... being still fairly new in developing the travel trade business, I found the day very enlightening and now understandable. Susan Briggs was an excellent trainer."
"it was a great refresher and also really good for getting the inspiration flowing in terms of relating the theory to the reality of my current working role. I have a look over the day's notes and already fresh ideas are bubbling away!"
"to tell you how useful I found your 'promoting your website' course..I have been invited back for a second interview next Monday. What I learnt in the course, together with your excellent notes, were invaluable for the presentation I had to prepare as part of the interview."
" the seminar was stupendous. We all learnt so much."
" an interesting and truly inspirational day"
" take the opportunity to thank you for your talks on Tuesday - I found the day very informative. The topics were covered comprehensively and in a way that kept our interest alive throughout."
I cried. You don't have to.
It was a dark, rainy evening and I cried as I walked home from work. I had my dream tourism job, but felt frustrated and helpless.
When you work for a small business, how do you learn what works and what doesn't? How do you get practical advice and support?
That was 30 years ago.
Through trial & error, I built my tourism marketing knowledge, and began to help others. Since then, I've helped over 7500 tourism business.
But I’ve never forgotten how it felt to not know what to do.
I understand the sense of isolation, feeling overwhelmed, not knowing which way to turn. I’ve also seen all the positive things that happen when people share ideas, collaborate and support each other. That’s why I created The Tourism Network.